When people spot vanity license plates, it’s often met with a slight eye-roll. These individuals are set on making a bold statement with their unique license plates rather than settling for bland random combinations like the rest of us.

While some use humorous plates to flaunt wealth or lack of wit, others opt for playful advertising that brings a smile to our faces. Any form of roadside amusement can be a welcome distraction on a long car journey.

Despite attempts by the DMV and other authorities to regulate and discourage creative plate designs, these individuals have managed to find loopholes in the system. This collection highlights some of the best examples, from clever dad jokes to nods to Pokemon and even puzzling riddles.